Whynot Design is proud to present a series of new cardboard packaging solutions, developed for five distinct brands. The primary objective of this project was to establish a unique visual identity for each brand, achieved through thoughtful use of color palettes and original graphic elements, while addressing the technical requirements of printing on cardboard.
The designs had to be highly flexible, allowing for adaptation to various product categories and packaging formats. We developed a system that ensured each packaging design remained true to the core identity of the brand, yet adaptable enough to accommodate different sizes and shapes of boxes without losing visual cohesion. This approach ensured that the packaging not only represented the brand’s ethos but also retained its integrity across a diverse range of products.
Throughout the project, we navigated the complexities of cardboard as a medium, from its texture to the limitations of its print capabilities, all while ensuring that the final designs were both visually striking and functional. The result is a versatile set of packaging solutions that reinforce brand recognition, while offering flexibility for future product expansions and variations.
This project demonstrates our ability to balance creative expression with practical considerations, delivering packaging that stands out on shelves while meeting the specific needs of each brand.
