I – Master Series 7

Introducing the new collection of small domestic appliances designed by Whynot for Haier Europe: the I-Master Series 7. This collection represents the pinnacle of its category in every aspect—usability, performance, features, and design.
At Whynot, we worked in close synergy with Haier’s team to redefine these 3 exceptional products.

KETTLE: The goal was to create an innovative kettle that excels in every aspect, from energy efficiency to usability and off course…design!
One standout feature is the knob with an integrated LCD screen, which enhances control capabilities and connects seamlessly with the hOn App, unlocking endless additional functionalities.
A perfect blend of technology and user-centered design!

TOASTER: The choice of a single wide slot allows for a sleeker, elongated design, making it even more eye-catching. The entire product frames the central see-through window, which not only gives it a lighter, more refined look but also keeps the focus on the real star – the bread.
And the interface? That’s the cherry on top! Compact yet powerful, it offers 7 toasting levels and 12 programs, ensuring the perfect toast every time. The digital knob interface becomes the common thread connecting the products in this collection.

BLENDER: This stylish, modern appliance features an ergonomic knob, intuitive touchscreen, and AI-driven optimization for perfect results. With three pitchers, six programs, and app connectivity, it’s the perfect mix of elegance, innovation, and practicality.