We made this on-ear headphones for Sackit. It’s an atypical company, with a portfolio split between furniture and audio products. It groups products under a single hat: the Danish lifestyle.
Whynot Design had to create an audio product with a design that fully represented the DNA of the brand. Therefore the on-ear headphones had to match the existing furniture products, with a strong use of genuine materials such as fabrics, leathers and solid wood.
Touchit is the embodiment of Danish culture in a high-tech bluetooth headset. The result is a well balanced product with a democratic design. At the same time the product has unique features. In particular, the earpad conceived as two concentric layers (Double Doughnut design) is not only an unprecedented detail in the sector but represents for the company an important lever on which to base the marketing strategy.
